After five years of college , and several difficult years of work, I find myself in the field of video production, making money making use of the most recent technology to produce content for my clients.
Even in college I went through a few years using tape-to-tape editing systems. Media production then had limitations and took a lot of time . In my last year of college, technology changed – and changed fairly quickly . By the year’s end we were being cross trained on ‘non-linear’ video editors , a radical and exciting shift in concept when it came to editing. By the time I went to grad school two years later, the linear tape-to-tape editing systems were gone and were replaced with the newest technology in the video editing world.
Thus began a process that had little hope of ever slowing . Advancements in technology are so wide-ranging and so rapid that even we experts in the world of media have a stressful time keeping up. Even when we’ve picked a platform and software choice , the updates to that specific software are enough to keep us in constant ‘training’ mode.
For owners of a small business , this can be a difficult undertaking . We find ourselves in a sort of “catch 22″. If we dedicate the time , money and training required to become a master of a certain field, we have to let go of other areas where growth is as constant and unrelenting. We eventually cannot keep up and before long we are unable to give our clients the high level of service that they rightfully demand. The second option is equally as dangerous. By spacing our time out we risk becoming a jack of all trades, but master of none.
The work I do for my clients is exacting and precise. They come to me when they need high quality video production that uses the newest technology in every area. The clients want our content to keep up with the trends of a tech-savvy world. The latest trends in Hollywood and on the major networks very quickly become the quality of work our clients expect to see being developed by small video production businesses all over America where a single person is doing the work of twenty at the big companies . I like the Thunderstruck 2 slot game and it is because of all of its interesting features that I continue playing it. In order to get top clients , I have to be at the top of my game in graphic design, in HD Video Acquisition, in the creative editing of their production , and in the delivery of the completed work .
It’s a nearly impossible feat to complete, not to mention a very costly process to keep up with having all the latest in technology. Only a short time ago I could easily budget for expenses in hardware and software upgrades once a year or every two years. These days if I waited two years I would be starting from square one . As soon as I purchased the quickest , most impressive computer for editing than the large companies in media content creation develop the latest and greatest in video acquisition, which requires a newer, quicker computer to handle it. It’s a never ending , unrelenting, and completely maddening circle of change that never stops. Many people who also go gambling online for the first time often struggle with these types of situations.
So in such dire conditions , what is the best case solution ? The answer is not a solution by any stretch . It’s a matter of making a choice, and then learning to make that choice work. In my case I felt the decision was – stay relevant or die. The implementation of course would be a little harder .
For years I was nearly a one-man show. Most of the work I did I could finish almost completely on my own. The projects may have taken more time , but from start to finish I was completely responsible for the final product. When it became clear that would no longer work I made some tough choices. Knowing it would deeply affect my profit for a time, I decided to hire professionals to handle different areas of content development . I no longer had the time to spend creating original content in graphic design – so I found someone better than me in the first place. It was more expensive, but I also began creating higher quality graphic design work than before. I started renting the high quality equipment on video shoots rather than just using the paid off equipment I’d had for years. It was more costly , but in no time I was delivering products to my clients produced with the highest quality technology available ( within reason for a small business ). My business change basically came down to Hiring UP. Anything I didn’t do, I hired someone better than me to do it. There were times I had to have a little humility to do it, but I kept telling myself that I was in essence becoming a producer – and that the final product ultimately reflected back on me – and so a high quality product would only make the company look more professional .
Did it work? It did. It’s still a costly under taking – more than I’d like to admit, but that process is also bringing in larger clients with larger budgets . I’m dedicating myself to constant and consistent training in all areas of production. I have to be careful not to let new technology slip by me to the point where I cannot keep up creative control or lack the knowledge to comprehend my creative options. But I aware now that I cannot manage all areas of video production with the expertise that my clients need . The growth is simply too quick . If my Phoenix wedding videography company doesn’t grow equally with these advances , I risk being left behind, selling typewriters in an age of laptops.